In their 1986 Toy Catalog, Mattel claims that they are “setting the pace”. We at Orangeslime must agree. There’s really something for every kid in this catalog. The Masters of the Universe are squarely in their prime. The Snake Mountain, Castle Grayskull, and Eternia playset layouts are fantastic! Barbie Rocks out. The Popples, Rainbow Bright, [...]

Mattel celebrates their leading lady’s 30th birthday in the 1989 toy catalog. Hard to believe there could be more Barbie than the ’88 mag, but all you superfans get your wish here. The Boglins, Food Fighters, Men of Medal and Hot Wheels shore up the guys zone. He-Man returns from his 1988 hiatus, having dropped [...]

The Mattel Toys Dealer Catalog from 1983 featured a slew of Barbie dolls, accessories and playsets. Mattel “Delivers” with Garfield, Smurfs, and Hot Wheels. One thing is for sure Mattel unleashed the power of grayskull this year with some amazing Masters of the Universe figures and playsets.

Direct from Canada. The 1986 Sears Christmas Catalog shows off a great year in toys. Debuts from Tonka’s Steel Monsters, Centurions, MASK, Inhumanoids, Thundercats, and the beginning of the enormously successful WWF Wrestling Superstars. Some nice later series from Transformers, Masters of the Universe, and G.I. Joe with a great pick of the G.I. Joe [...]

“Success for all Seasons” claims the Mattel Toys Dealer Catalog of 1982. This was the pivotal year Mattel released the first series of He-Man, Masters of the Universe and the rest is history. The catalog also contains the Clash of the Titans line, a lot of Hot Wheels play sets and cars, plus a very [...]

The Mattel Toys Dealer Catalog from 1984! Loaded with Hot Wheels vehicles and play sets, Marvel’s first 3 and 3/4ths line – Secret Wars, and 14 pages of He-Man, Masters of the Universe. “Strength and Excellence” was the slogan for Mattel in 1984 and they pushed some great toy lines that year. Check out that [...]

Great MOTU Collection by Uncle He-man on Flickr.